TL;DR: A single intensive workshop is a good start, but learning fades fast. Adding short, spaced secondary sessions that focus on practice, retrieval, and feedback significantly boosts retention and real-world transfer. This pattern is supported by decades of memory science and by field studies on skills training, coaching, and post-training reinforcement.
The learning science in brief
- Forgetting is reliable Without reinforcement, memory traces decay following a predictable curve. A modern replication of Ebbinghaus’ classic work shows substantial drop-offs within days unless knowledge is revisited.Source: Murre & Dros, 2015, PLOS ONE.
- Spacing beats cramming Spacing study or practice across time produces larger and longer-lasting gains than massing the same time into one block. A comprehensive meta-analysis across hundreds of effects confirms this spacing effect.Source: Cepeda et al., 2006, Psychological Bulletin.
- How far apart should sessions be? The optimal gap between sessions depends on how long you want learning to last. A large experiment found the best intersession gap is roughly 5 to 20 percent of the desired retention interval.Source: Cepeda et al., 2008, Psychological ScienceOpen-access summary: ERIC PDF.
- Retrieval practice supercharges spacing Combining spacing with active recall and feedback - often called successive relearning - is one of the most reliable ways to build durable knowledge and skill.Source: Carpenter, Pan, & Butler, 2022, Nature Reviews Psychology.
Evidence beyond the lab
- Technical skill training with spacing Surgical trainees learning laparoscopic skills in spaced blocks outperformed those in a massed schedule at the end of training and at follow-ups. Only 21 percent of the massed group hit proficiency at the end compared with 65 percent of the spaced group, and spacing advantages persisted at 2 weeks and 1 year.Source: Spruit et al., 2015, Surgical Endoscopy.
- Behavior change training with feedback and coaching Clinicians who attended a motivational interviewing workshop retained and applied skills far better when ongoing feedback and coaching followed the event, compared to workshop alone.Source: Miller et al., 2004, Journal of Consulting and Clinical Psychology.
- Post-training reinforcement in human services In child welfare, adding structured reinforcement after classroom training produced significantly higher transfer of assessment and case-planning skills than classroom training alone.Source: Antle et al., 2009, Child Welfare - Europe PMC record.
- Coaching as a follow-on accelerant Across 60 causal studies in education, ongoing coaching after initial PD produced large gains in instructional practice and meaningful gains in outcomes. While the context is teaching, the causal logic applies directly to coaching-skill adoption at work.Source: Kraft, Blazar, & Hogan, 2018, Review of Educational Research.
- Training plus coaching in organizations A classic field study found productivity improved after training, and improved far more when formal coaching followed training.Source: Olivero, Bane, & Kopelman, 1997, Public Personnel Management.
What this means for teaching coaching skills in corporates
1) Use a strong primary workshop to launch
Focus the event on core coaching micro-skills that map to observable behaviors: listening levels, question types, contracting, goal setting, accountability, and ethics-in-action. Keep drills short and high-frequency to seed retrieval cues you will revisit later.
2) Schedule short, spaced secondary sessions
Anchor spacing to the outcome horizon using the 5 to 20 percent rule of thumb.
- Aiming for 3-month retention and application? Space early follow-ons roughly every 1 to 2 weeks.
- Aiming for 6 to 12 months? Space sessions roughly every 3 to 5 weeks, with occasional refreshers later.
Each follow-on can be 45 to 60 minutes and should prioritize doing over telling.
3) Make every follow-on session retrieval-first
- Open with quick, cold recall of last session’s micro-skills.
- Run targeted role-plays on realistic corporate scenarios.
- Give immediate behavioral feedback using simple rubrics.
- End with one tiny implementation task to do on the job before the next session.
4) Add lightweight coaching and feedback loops
- Peer triads for 20-minute practice huddles between sessions.
- Optional short 1-to-1 coaching or observed coaching with feedback for participants who want it.
- Invite managers to observe one session and reinforce usage in regular check-ins.
5) Measure what matters
- Brief skill rubrics scored on recordings or live observations at baseline, mid-program, and end.
- Short retrieval checks at each follow-on.
- On-the-job application logs that capture coaching conversations held, themes, and outcomes.
Bottom line
If you want coaching skills to stick in a corporate setting, do not stop at a great workshop. Follow it with short, well-spaced sessions that force retrieval, give feedback, and create real-world repetitions. The research base across memory science, clinical skills, public service, and educator PD all points in the same direction: spacing plus practice and coaching beats event-only training for durable skill and transfer.
References
- Murre, J. M. J., & Dros, J. (2015). Replication and analysis of Ebbinghaus’ forgetting curve. PLOS ONE. https://doi.org/10.1371/journal.pone.0120644
- Cepeda, N. J., Pashler, H., Vul, E., Wixted, J. T., & Rohrer, D. (2006). Distributed practice in verbal recall tasks: A review and quantitative synthesis. Psychological Bulletin. https://doi.org/10.1037/0033-2909.132.3.354
- Cepeda, N. J., Vul, E., Rohrer, D., Wixted, J. T., & Pashler, H. (2008). Spacing effects in learning: A temporal ridgeline of optimal retention. Psychological Science. https://doi.org/10.1111/j.1467-9280.2008.02209.xOpen-access summary: ERIC PDF
- Carpenter, S. K., Pan, S. C., & Butler, A. C. (2022). The science of effective learning with spacing and retrieval practice. Nature Reviews Psychology. https://doi.org/10.1038/s44159-022-00089-1
- Spruit, E. N., Band, G. P. H., Hamming, J. F., & Ridderinkhof, K. R. (2015). Optimal training design for procedural motor skills: A randomized trial of distributed practice schedules in laparoscopy. Surgical Endoscopy. https://doi.org/10.1007/s00464-014-3931-x
- Miller, W. R., Yahne, C. E., Moyers, T. B., Martinez, J., & Pirritano, M. (2004). A randomized trial of methods to help clinicians learn motivational interviewing. Journal of Consulting and Clinical Psychology. https://doi.org/10.1037/0022-006X.72.6.1050
- Antle, B. F., Barbee, A. P., Sullivan, D. J., & Christensen, D. N. (2009). The effects of training reinforcement on training transfer in child welfare. Child Welfare. Europe PMC record: https://europepmc.org/article/MED/20084816
- Kraft, M. A., Blazar, D., & Hogan, D. (2018). The effect of teacher coaching on instruction and achievement: A meta-analysis of the causal evidence. Review of Educational Research. https://doi.org/10.3102/0034654318759268
- Olivero, G., Bane, K. D., & Kopelman, R. E. (1997). Executive coaching as a transfer of training tool: Effects on productivity in a public agency. Public Personnel Management. https://doi.org/10.1177/009102609702600403